I-Seoul, i-South Korea: I-K-pop ne-K-drama Yokuthuthukisa Ezokuvakasha nge-BTS, i-BLACKPINK, nezindawo zokuqopha ezidumile ze-Netflix Series

NgoLwesihlanu, Novemba 29, 2024

Enkabeni yentuthuko yamasiko yaseNingizimu Korea, izwe libona ukwanda okukhulu kwezivakashi zamazwe ngamazwe, okugqugquzelwa kakhulu ukuthandwa emhlabeni wonke kwe-K-pop ne-K-drama. I-South Korea, eyake yaziwa kakhulu ngesiko layo lendabuko elicebile, manje isiphenduke isizinda samasiko esimanjemanje, adumile ngenxa yesigameko somhlaba wonke sokuthi "Hallyu" - noma i-Korean Wave - ehlanganisa yonke into kusukela kumculo we-K-pop kuya kuchungechunge lwedrama.

Okunye okukhangayo okuhlukile okuvela kulo mnyakazo yi-Sunshine Land, ipaki yetimu enikezelwe kusethi yedrama yomlando eshisa izikhotha ethi “Mr. Ukukhanya kwelanga.” Itholakala e-Nonsan, amakhilomitha angu-170 (amamayela angu-106) ukusuka e-Seoul, leli paki lifana nse ne-Seoul yama-1900s futhi lifaka izinto ngokuqondile kusukela ekukhiqizweni kombukiso. Phakathi kwezinto kukhona izifaniso zethilamu yomlando kanye nensimbi edume kakhulu yamaBuddha yaseNingizimu Korea. Abalandeli be-K-drama ne-K-pop, ikakhulukazi abavakashi bamazwe ngamazwe, bathutheleke kumasayithi anjalo ngamanani akhula njalo, befuna ukucwila emhlabeni wezinhlelo zabo eziyintandokazi namaciko.

Intshisekelo ekhulayo ku-K-drama ne-K-pop ayikhanganga izethameli ezisuka e-Asia kuphela kodwa futhi evela kuwo wonke amagumbi omhlaba. Isibonelo, abavakashi abafana no-Sookariyapa Kakij oneminyaka engu-40 wase-Thailand bavakashela izwe ngokukhethekile ukuze babone izindawo zokuqopha kusuka kumadrama abawathandayo. “Ngifuna ukuthola izindawo lapho kwadutshulelwa khona i-'Itaewon Class'," kusho uKakij, ebhekisa idrama yango-2020 eqoshwe kakhulu esifundeni sase-Itaewon eSeoul.

Ngokunjalo, uJennifer Zelinski wase-United States, owayengakaze ahambele amazwe aphesheya phambilini, wathatheka kakhulu ngedrama yango-2019 ethi “Crash Landing on You” phakathi nalolu bhubhane okwamholela ekutheni abhukhe uhambo lokuya eSouth Korea yedwa. “Ngaludla lonke uhlelo ngesonto elilodwa. Ngalala ubuthongo ngadlula amabhokisi amabili ezicubu,” kusho yena. Lolo thando lokuqala lwedrama ye-K selokhu lwanda lwafaka umculo we-K-pop nemibukiso ehlukahlukene yaseKorea, okubhebhethekisa isifiso sakhe sokuzibonela mathupha iNingizimu Korea. “Kwaba sengathi ngifuna ukuyibona mathupha,” kuchaza uZelinski.

Leli gagasi elisha lezokuvakasha, eligqugquzelwa ukukhanga okusabalele kwe-K-culture, liye laholela ekwandeni okuphawulekayo kwabafika kwamanye amazwe. Ngokwenhlolovo eyenziwe yiKorea Tourism Organisation (KTO), ngaphezu kwengxenye eyodwa kwezintathu yezivakashi eziyizigidi eziyi-1.4 eza eSouth Korea ngoSepthemba 2024 zathi zinqume ukuvakashela ngemuva kokuchayeka kokuqukethwe yi-Korean Wave. Lokhu kuphawula ingqophamlando ebalulekile ekubuyiseleni ezokuvakasha ngemuva kobhubhane lwaseNingizimu Korea.

"Ezokuvakasha ziyadlondlobala ngenxa yethonya le-K-culture," kusho u-Kwak Jae-yeon, umqondisi wethimba lokuqukethwe kwe-Hallyu e-KTO. "Impumelelo yamaqembu e-K-pop njenge-BTS kanye nokufinyeleleka kwamanye amazwe kwamadrama e-K kuguqule iNingizimu Korea yaba indawo okufanele uvakashelwe kuyo."

Kodwa-ke, ukukhuphuka kwezokuvakasha kwe-K-culture akugcini eSeoul. Ngenkathi inhloko-dolobha isalokhu iyisizinda sezokuvakasha, abahambi abaningi ngokwengeziwe baphumela ngaphandle kwemigwaqo yasemadolobheni ukuze bahlole amasayithi axhunywe kumadrama e-K ezindaweni zasemakhaya. Isibonelo, iPohang, idolobha elingasogwini elaziwa kakhulu ngemisebenzi yalo yezimboni kunezokuvakasha, yaba indawo efunwa kakhulu ngenxa yochungechunge lwezothando lwango-2019 oluthi “When the Camellia Blooms,” oluqoshwe endaweni lapho.

U-Emma Brown, oneminyaka engama-30 ubudala waseScotland, wahamba amakhilomitha angaphezu kuka-8,800 ukuze azibonele uPohang. “Idrama yashintsha impilo yami,” kusho uBrown, echaza ukuthi lolu hambo kwakuyinto “okwakufanele ayenze” ukuze azibonele mathupha umlingo wohlelo. Lesi isibonelo esihle sokuthi i-K-drama ne-K-pop zishayela kanjani izivakashi ukuthi zivakashele izindawo okungenzeka ukuthi abakaze bazicabange.

Izikhulu zezokuvakasha nezinkampani zezokuvakasha manje zimatasatasa ukuze zihlangabezane nesidingo esikhulayo. Omunye wabavakashi baseNingizimu Korea uphawule ukuthi ukuvakasha kwabo kosuku lwe-BTS “kukhuphuke kakhulu” ekudumeni, ukubhukha kugcwaliswe ngoFebhuwari 2025. Intshisekelo ibashukumisele ukuthi bengeze uhambo olwengeziwe oluhlanganisa namanye amaqembu ezithombe ze-K-pop njenge-Seventeen ne-NCT 127. Ngokusho kuka- UJeong Ji-youn, uprofesa eKyungpook National University, kunesidingo esikhulu seminikelo ehlukahlukene yezokuvakasha ngaphandle kwaseSeoul, ikakhulukazi ezindaweni zasemakhaya lapho ithonya le-K-culture liqala ukukhula.

"Nakuba ukuvakasha ezindaweni zasemaphandleni aseNingizimu Korea bekugxile kakhulu ekuhlangenwe nakho kwamasiko, kunesidingo sokuthuthukisa izinsiza zesimanjemanje nezigxile kusiko lwe-K ezihambisana nabahambi abasebasha," kusho uJeong.

Njengoba izivakashi ziqhubeka nokuthutheleka eSouth Korea ukuze zizwe ukuthandeka kwamasethi e-K-drama namasiko e-K-pop, kuyacaca ukuthi i-Korean Wave ingaphezu nje kokuthekelisa ngamasiko - ingumshayeli obalulekile wezokuvakasha, kanye nekusasa le-South Korean. ezokuvakasha ngokungangabazeki zizoqhubeka nokulolongwa ukukhanga kwazo kwezokuzijabulisa emhlabeni wonke.

Emhlabeni lapho isiko le-pop lixubene nokuvakasha, ukukhuphuka kwe-K-drama ne-K-pop kunikeza inhlanganisela eyingqayizivele yokuzijabulisa nokuhlola, eheha inani elikhula njalo lezivakashi zakwamanye amazwe ezilangazelela ukungena emhlabeni wamadrama eziwathandayo futhi izithombe zomculo.

Omaka: Asia, Izindaba zezokuvakasha zase-Asia, BTS, Ukuphahlazeka Kokuwe kuwe, asia asempumalanga, Gyeongsangbuk-do, Hallyu ezokuvakasha, Ukuvakasha kwe-K-drama, I-K-pop ne-K-drama, Ukuvakasha kwe-K-Pop, Mnumzane ILanga, Netflix, UNonsan, Pohang, Seoul, eningizimu korea, Ezokuvakasha zaseNingizimu Korea, ukukhula kwezokuvakasha, Izindaba zezokuvakasha, izitayela zokuhamba